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This site states the following, "Iconest Water Refinement Products is committed to delivering solutions that make a difference in the world, we understand that, as a leading provider of water treatment solutions, we have a responsibility to deliver environmentally-friendly products and solutions that minimize the impact on the environment." Our analyzers noticed that the web site also stated " Iconest Water Refinement Systems is a smart choice for your home, your health, and the environment." The website's header had Iconest as the most important keyword. It was followed by Iconest Inc, Iconest Water Refinement System, and Iconest.com which isn't as highly ranked as Iconest. The next words the site uses is Reverse Osmosis. Water Filter was also included and might not be understood by search engines.